Little Gold men podcast rebrand, 2024
Give Vanity Fair’s “Little Gold Men” a visual rebrand worthy of its reputation as the definitive guide to Hollywood from the inside. Covering everything from film and festivals to awards season, the new design needed to look sharp, smart, and cinematic.
We set out to create cover art that didn't just represent a podcast, but an exclusive look inside Hollywood. In collaboration with the talented illustrator Brian Stauffer, we designed a visual narrative that put a spotlight on the logo itself, making it a central visual element representing the films, series, and performances that capture Hollywood's attention during awards season.
Beyond the prominent logo, the composition was designed to reveal the production set: the unseen engine and beating heart of the industry that brings cinematic magic to life. This visual choice directly acknowledged how "Little Gold Men" gives audiences full access to Hollywood, directly from Hollywood. Vanity Fair was positioned at the epicenter of it all, in the director’s chair, subtly reinforcing the brand's role in delivering the inside scoop.
The updated artwork became an evergreen visual asset, distributed across all major audio platforms and adapted for banner ads, newsletters, and social. We also created a moving image version for social promotion, knowing video consistently outperforms static content. Together, these assets ensured a cohesive brand presence and reinforced the podcast’s refreshed identity.
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