We knew the Vogue audience would be the most invested, so our strategy spoke directly to them. The budget constraints didn’t limit us - we let it inspire our creativity. We ditched the usual playbook of a paid social campaign with glossy trailers and leaned into scrappy, high-impact ideas.

A standout was the “light switch” effect: activating Vogue World branding simultaneously across every global Vogue touchpoint. With one move, the event was felt everywhere at once. this was our maximum reach, minimal spend workhorse.

We made every asset work harder. Existing and new footage was reimagined into bite-sized, social-first content. In the two weeks before the event, we ramped up to a daily content cadence across Vogue’s channels, using trends strategically while keeping the Vogue brand front and center.

Beyond social, we built a cohesive suite of digital banners, display ads, and print placements across Conde’s portfolio likeVanity Fair and The New Yorker, extending the “light switch” globally across both digital and physical spaces.

Highlights Featured Below Include:

• Host Announcement: Cara Delevingne’s humor + star power drove buzz.

• Sticker Reveal Series: Quick, trend-driven clips featuring iconic Paris backdrops and playful Vogue World stickers.

• ASMR Series: Teased the show’s sensory glamour with minimal production needs.

• Wildpostings: Turned street ads in NYC and Paris into dynamic digital content.

• Localized Endcards: Every market saw its own time-specific tune-in CTA.